ASICS opens all-new concept store in Gurugram

Located in Gurugram, the Millennium City of India, ASICS opens a new store which embodies the future of retail experience for consumers. Unveiled at Ambience Mall in Gurugram, the store is an all-new avatar in the presence of its brand ambassador and Bollywood actor Tiger Shroff. It is spread over 1300 sq ft of retail area on the first floor of the mall and the store’s concept is inspired by the brand’s philosophy of ‘Sound Mind, Sound Body’ which focuses on an all-encompassing spirit that inspires the athlete in every individual, affects the material choices, and guides the customer experience. The retail segment is vibrant with such new business opportunity for the signage companies engaging in in-store branding and graphic projects.