ASICS expands offline retail presence with new store at Noida

A Japanese sports performance brand ASICS, has unveiled its newest store in the presence of the company’s brand ambassador and Bollywood actor Tiger Shroff. Situated in DLF Mall of India, one of Noida’s bustling shopping hubs, the store combines digital innovation, unique shopper experiences, and an unmatched product offering.  Spread over 1560 sq ft of retail area on the first floor of the mall, the store’s concept is inspired by the brand’s philosophy of ‘A Sound Mind In A Sound Body’ which focuses on an all-encompassing spirit that inspires the athlete in every individual, affects the material choices, and guides the customer experience. Emergence of flagship stores like that of ASICS in the retail domain is a fresh business opportunity for the signage companies whose activities involve in in-store branding, graphics and such applications.