Artwork Digital, Brazil beautifies dance Carnival using Inca Spyder 320

It was difficult to solve. Brazil-based Artwork Digital’s ingenious solution was to create a jig from a piece of MDF that could be held in position on the printer’s vacuum bed and loaded with the flip-flops. The company took MDF and cut the shapes of the sandals—of several different sizes—into it, then we replaced them with actual sandals with the straps taken off. The technique worked like a charm, and the MDF held the unprinted Havaianas in place for their adornment. Once they were printed, the flip-flops were removed and their straps re-attached. The company produced 106 pairs in total.

Artwork Digital, Brazil was commissioned to produce a run of customised, decorated Havaianas (flip-flops) for Carnival. Printed on thick rubber with an 8-colour Inca Spyder 320, the sandals were constructed for Fiat as a giveaway for the festive event. Spyder 320 had to print directly on the surface of the sandal of the lady dancers at the carnival, but in order to do that, Artwork Digital had to position the sandals at an exact point on the table so that they could match up with the design file.