Arrow plans to boost up store count to 160

Arrow, the popular label from Arvind Brands best known for its American style and white shirts, is aggressively spreading its retail presence in India. Their strategy is to add new stores and play up their brand presence to woo young men and women by introducing array of new styles. Elaborating on the strategy for the brand, the company is looking at the possibilities of opening two outlets a month. Hence, by March 2013, they plan for 160 outlets. Such robust expansion plan of the company would bring in a fresh business for the signage companies dealing in in-shop displays, designs, branding and installation services.