Arrival of Japanese restaurant chain Benihana in India

The new taste of Japan in India is already set in the country’s soil as Benihana chain of restaurants from the Land of Rising Sun has recently opened in New Delhi. Providing a taste of authentic Teppanyaki, Japanese style of cooking the restaurant chain is famous for Teppanyaki originated 50 years ago and involves use of an iron griddle to cook food. Benihana, which means red flower in Japanese, is a restaurant chain famed for chefs who spin knives, juggle food and do other theatrics while they cook. The first Benihana restaurant was set up New York in 1964. Arrival of such high-end international restaurant chain is indeed a new opportunity which signage players dealing in in-store designs, displays and others can tap for new business.