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Aditya Birla Retail launching its own goods' labels

After consolidating its presence in the retail business, Aditya Birla Group is planning to launch its own private labels in the electronics and consumer goods space in the next two to three years. The company at present has its private labels in selected consumer goods, apparel and fruit and beverages. The company started its retail venture in 2007 with the acquisition of Trinethra Super Retail with more than 170 stores across four south Indian states. In the store expansion front, after Delhi, the company will open a hypermarket in Hyderabad soon and then seven more hypermarkets will follow this year. The company’s new goods’ labels and store expansion plan would definitely accelerate the business of signage players, particularly in-store sign makers, print providers, etc.


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