Aditya Birla Group opens third Indriya store in New Delhi

Aditya Birla Group’s jewellery brand Indriya has opened its third store in New Delhi, marking its eighth store launch since its introduction in July. The new outlet located at Rajouri Garden in the capital city is part of the brand’s broader strategy to expand its presence in India’s thriving jewellery market, further enhancing its consumer reach and leveraging the group’s brand equity and market insights. Since its launch, Indriya has opened stores in key cities across India, including three in Delhi, and one each in Indore, Ahmedabad, Pune, Mumbai, and Jaipur. The decision to expand in Delhi is strategic and such emergence of flagship stores in metros and major cities is indeed a business opportunity for the signage companies engaging in in-store graphics, displays, designs, and such applications.