According to a top official from Aditya Birla Fashion, the company is planning to roll out 40-50 stores every year. Though the recent demonetisation had severely impacted the sales, demand is coming back on track after January and the company is now gearing up for fresh expansion. With the opening of 40-50 stores every year, Aditya Birla Fashion would be on geographies where they are strong — particularly in South and West. The company is aiming at crossing about 300 stores by 2019-2020. This is indeed a new business advantage for the signage companies whose activities involve in in-store displays and branding.
