Adidas to open 100 stores in India this year

Adidas India plans to open 100 exclusive style essential stores from the present 30 by the end of this year. Style Essentials is the casual segment of Adidas. The company has already opened 30 exclusive stores for this brand nationwide and plans to extent the figure to 100 by the end of 2010. The company had also tied up with renowned designer duo, Shantanu and Nikhil to create an exclusive range for the brand, called ‘S&N’. The new-look Adidas outlets will be new delights, not only for shoppers, but also for in-store signage companies to unfold new business.