German sportswear maker Adidas has announced plans to expand its retail reach in India by opening 125 new exclusive stores in India by the end of this year. The company currently has 750 exclusive franchisee-owned stores in the country and to leverage from the ongoing cricket fever, it launched a new multi-media campaign ‘Bring it on’, featuring some leading names of the sport. Magnification of the company’s retail precedence in the country will help signage companies tap new business in the in-shop display segment.
