Adidas raises profitability and plans expansion in India

Adidas AG, the world’s second-largest sporting-goods maker, announces its improved sales and profitability resulting from the upcoming FIFA World Cup, SA. It is confirmed that it will help the company meet its increased forecast for full-year profit. Revenue in 2010 will rise at a ‘mid-single-digit’ pace, faster than the previous forecast of ‘low-to-mid single-digit’ growth. Now, what the company is expecting is that India will become its big growth market and retail sales to rise at pace faster than the previously expected as it steps up store opening across the country. The company’s plan to magnify its retail preseence in India is a new business prospect for signage players like in-store media majors, sign makers/suppliers, print providers, etc.