Aditya Birla Retail (ABRL) plans to open 10 hypermarkets and up to 100 supermarkets this fiscal. The group runs its retail business under the brand name ‘more’. The hypermarkets will come up in existing metros like Delhi, Bangalore, Hyderabad and Mumbai, while the supermarkets will come up in Tier II cities. With the 10 new hypermarkets, ABRL offer ‘more’ coziest rooms not only for shoppers but also for the signage industry wherein in-store media companies, sign suppliers, print providers, etc. can carve new business.
