Playaza, the amusement division of the Malabar Group, has opened its third entertainment centre in Kerala. It is located at Centre Square Mall in Kochi. The launch marks another step in the company’s effort to expand its experiential retail presence across key cities in the state. It is a 20,000sqft Playaza outlet spanning two floors, designed to cater to families seeking safe and engaging entertainment options. The venue offers a range of attractions, including nine indoor thrill rides, a 9D cinema theatre, and more than 80 arcade and redemption games. Opening of such landmark Playaza centre is yet a big business opportunity for the signage companies engaging in in-store graphics, displays, and related POSM solutions.
