Japanese lifestyle and retail brand MUJI, known for its ‘no brand quality goods’ concept, has relocated and expanded its store in Mumbai. It is located at Palladium mall in the city. The new outlet spans 11,000 sq ft, making it the brand’s second-largest store in India and signaling MUJI’s continued growth in the country’s premium retail market. The brand first entered India in 2016 with an outlet measuring 2,800sqft at the same location. The expanded store represents MUJI’s evolving retail strategy aimed at offering a wider product range and an enhanced customer experience centered on simplicity and functionality. And retail expansion move of MUJI is a big new business opportunity for the signage companies whose activities involve in in-store graphics and related projects.
