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Media Expo to introduce new category on ‘labelling’ at 2022 Mumbai edition

Media Expo has consistently proven to be a leading exhibition for advertising and creative field professionals to converge, network and build trade alliances. It has been home to some of the latest technology showcases in printing, signage, retail displays, finishing and fabrication as well as consumables and media. This year, the organiser Messe Frankfurt India is looking forward to up the tempo by introducing a brand-new category on ‘labelling’ during the 48th edition of Media Expo at Bombay Exhibition Centre, Goregaon (E) from May 12 – 14, 2022.

The quality of labelling and packaging is one of the crucial factors that can influence a consumer’s buying choices and makes a significant difference in today’s world where brands are constantly competing against each other. Media Expo’s new product section will encompass various label printing technologies and materials for the flexible printing and packaging segments, giving business visitors a much broader value and brand new variety of products to include in their arsenal of branding tools. Leading manufacturers of large-format printing technology, HP India and Mehta Cad Cam, will be introducing their most advanced labelling and packaging production technologies for the very first time on the show floor of Media Expo. Raj Manek, Executive Director and Board Member, Messe Frankfurt Asia Holdings Ltd, said that they are delighted to announce that the brand new product category in labelling featuring on show floors this year will enable them to further expand their value offering to trade visitors.

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