9th drupa Global Trends Report shows increasing confidence across almost all markets
The 9th drupa Global Trends Report, which is scheduled to be published in November 2023, is a clear statement of increasing confidence across almost all regions and markets. Printers and suppliers alike forecast it will be even better next year; good for drupa 2024. The key findings come from the 9th Global Trends in-depth survey, run by Printfuture (UK) and Wissler (CH), when over 600 printers and suppliers from the drupa Expert Panel of senior decision makers. Globally 32 percent more printers and suppliers described their company’s economic condition as ‘good’ compared with those that reported it as ‘poor’. Amongst printers, almost all regions and markets were more buoyant than 2019, i.e. before COVID-19.
Richard Gray, Operations Director at Printfuture, stated: “While positive forecasts might be expected from Packaging and Functional printers, what was pleasing was the increasing confidence amongst Commercial and Publishing printers.” Globally the digital adoption – printers claiming more than 25 percent of turnover in digital – is growing from 26 percent in 2014 to 29 percent in 2023. At first sight this is only a modest growth. However, various industry sources show volumes have grown significantly since 2014 even though the digital adoption rate appears to be slowing down. Click here to read more!