3M introducing new version of 3MTM Visual Attention Service

3M launches new version of 3MTM Visual Attention Service to help marketers optimize their content so it gets noticed. Bill Smyth, 3M global business manger describes the challenge facing brand owners in today’s cluttered marketplace. VAS is a cloud-based tool that helps marketers optimize their marketing content so it gets noticed. Run any layout, store planogram or package design through VAS and it will show you what is most visually impactful. Then you can tweak and test to get the impact you’re looking for.

New with this version of VAS is Visual Elements, a powerful analysis tool that provides detailed guidance for maximizing visual impact using key elements such as intensity, contrast, edges and faces. Also launching is VAS for Video, which brings the power of VAS analysis to video content.