3M Canada’s graphics to be recycled after 2010 Winter Games

3M Canada announces that building and vehicle wrap graphics supplied by 3M Canada for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) will be reclaimed and recycled after the Games, diverting approximately 200,000 sq ft of material from Canadian landfill sites. 3M’s graphics will create a dramatic visual impact at the 2010 Winter Games, and post-Games initiative with Mannington, a leading flooring manufacturer, will help limit the environmental impact after the Games end,

This recycling programme is a significant step in the right direction for creating a positive environmental shift in the graphics industry. Recycling the colourful, sticky and irregularly shaped graphic material presented challenges. Through its extensive network of manufacturers and recyclers, the Canadian Plastics Industry Association introduced 3M Canada to Mannington. Leveraging its experience in repurposing various building materials into hard surface flooring, Mannington developed the first known way of recycling post-use adhesive-backed graphic materials.