Ad guru KV Sridhar a.k.a Pops inaugurates Media Expo Mumbai 2022

The 48th edition of Media Expo concluded successfully in Mumbai with the demonstration of the latest machines, tools and technologies in the indoor, outdoor and signage industry. Organised by Messe Frankfurt India, the trade fair was inaugurated by India’s renowned creative leader and Ad guru KV Sridhar a.k.a Pops, along with chief dignitaries and legendary figures from advertising and media sector including Rohit Chopra, Chief Operating Officer, Times Innovative Media Ltd; Nilesh Taunk, General Manager – Airport Assets, Khushi Ambient Media Solutions; Balasaheb Ambekar is the president of Maharashtra Mundran Parishad (MMP); Rajjat Kharbanda, Research Director, 6W Research and Winston Pereira, General Manager, Messe Frankfurt Trade Fairs India Pvt Ltd.

Surmising on the burgeoning impact of digital signage and the interplay between traditional and digital advertising, KV Sridhar said, “As more and more people are seeking travel experiences, the opportunity for interaction through digital signage is going to be enormous. Interaction and personalisation are key technologies and intelligent data and augmented reality will be crucial in the coming period. However, even with the boom of digital, the visceral and tactile feeling that traditional ad mediums create will never be lost, in fact they will come to work closer with digital.” He added that Media Expo Mumbai serves as a much-need meeting point for the industry to interact and discover new advertising tools, and it has been a pleasure to meet the industry here. With the presence of 125 exhibitors on the show floors including brands from Germany, Italy and the UK, visitors converging at Media Expo Mumbai explored a vast variety of advertising tools and latest technologies from exhibitors like Colorjet India, Cosign India, CubeLED, D-Kit Media, EPSON India, GildoProfilati SRH, HP India Sales, Mehta Cad Cam Systems, among others.

Following the inauguration, an exclusive whitepaper on ‘Indian Digital Signage Industry 2022 – 2028’ unveiled by 6W Research providing an insightful analysis and forecasts of future trends. According to the report, India’s digital signage market is in the growing stage of industry life cycle as there is a robust demand for organised retail sector attributed to surging urbanisation and rising household income. India’s digital signage market is expected to register a CAGR of 15.4 percent during 2022-28. Remarkable growth in the entertainment industry in the past few years is also a factor that would accelerate digital signage market in India.

Commenting on the renaissance of AOOH, Rohit Chopra, Chief Operating Officer, Times Innovative Media Ltd, stated, “The opportunity and potential in AOOH are enormous. It is high time for businesses to tap into the exposure created by this burgeoning segment to make a successful campaign and Media Expo presents an ideal meeting point connecting innovators and implementer to take this forward.  Brihanmumbai Municipal Corporation’s (BMC) recent move to make regional language mandatory on shop signboards is another initiative that has created an incredible opportunity for signage solution providers. Shop owners and retailers visiting Media Expo Mumbai 2022 can avail convenient and cost-effective signage solutions.

The trade fair is backed by the support of top industry associations such as Federation of Airport Media Owners (FAMO), Maharashtra Mundran Parishad (MMP), Delhi Printers Association (DPA), The Bombay Master Printers Association (BMPA) and Mumbai Mudrak Sangh (MMS). Bringing attention to needs of AOOH sector, the strong support extended by FAMO in this new edition has allowed airport media owners to explore new digital signage technologies from brands like Mistry Sign, Newtech Video Systems, Sharp Sign, Sign India, Sign Junction, SuperUsandVishwanjali Technology will be exhibiting their products and technologies before the industry.

Highlighting business and technological growth in Indoor and OOH advertising, Media Expo Mumbai 2022 continued to attract advertising and creative professionals until the conclusion of its three-day exhibition.

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