Xiaomi’s Grow with Mi initiative aims at doubling retail footprint in India

With an investment of ₹100 cr to support its retail partners, Xiaomi under its Grow with Mi initiative aims at doubling retail footprint Mi Stores in India over the next two years. Currently, the smart phone company has more than 15,000 retail touch points, out of which over 3,000 are Mi Stores which are exclusive retail stores for Mi and Redmi products. The company is planning to double the total number of touchpoints to over 30,000 in the next one year and also double the number of exclusive Mi Stores from over 3,000 to over 6,000 in the next two years, a source from the company said. Such mega retail footprint expansion plan of Xiaomi is a fresh business opportunity for the signage companies whose activities involve in in-store branding and graphic projects.

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