XAAR announces inkjet printheads and new technologies to strengthen position in Indian market

XAAR has recently made a big announcement about new inkjet printheads and technologies to strength its position in the Indian market, aiming at three verticals—wide-format (eco-solvent), textile and packaging (direct-to-shape). At a meet organised recently in Gurgaon (Delhi-NCR), Dr Doug Edwards, CEO, XAAR, confirmed the company is strengthening its business in India with its wide portfolio of inkjet printheads and new technologies for diverse range of print applications. He outlined the importance of the Indian market to the company’s global goal to reach annual sales of £220 million by 2020.

“Our focus over the last two years has been to broaden our horizons into a wider range of print applications, all of which are of significant interest to our customers and partners in India. I am delighted to say that results from the first half of this year show that we are making good progress,” asserted Dr Dough, adding that the product revenues of the company outside of ceramics are growing by 60 percent; global sales into the graphics sector grew by 33 percent and they have also made good progress in the packaging and direct-to-shape printing markets. During the meet, Namrata Sharma from XAAR India narrated about the company’s High Laydown (HL) technology, which was initially launched in the ceramic market and now available for packaging customers. “In ceramic applications, HL Technology allows effects such as gloss and adhesives to be applied with unprecedented laydown levels – for example, the XAAR 1003C with HL Technology can achieve a laydown of up to 90 g/sq m at 35 m/min line speed,” she explained.

For the textile domain, which according to Bob Bobertz, director-Asia, XAAR, is now robustly growing in India, where they found interest keep rising for XAAR 1201 and XAAR 5501, both of which are capable of handling aqueous inks. This means that OEMs looking for textiles or graphics printers using water-based inks now have access to robust and reliable technologies. Already making a significant impact in Asia, XAAR1201 is a thin film piezo silicon Micro Electrical Mechanical System (MEMS) technology printhead for printing wide-format graphics and textiles with dye sublimation, eco-solvent or aqueous inks. Bob said in the market like India, where solvent is still having a big room, XAAR 5501, which was launched in June this year, is the choice. This compact and lightweight printhead is the first product resulting from XAAR’s collaboration with Xerox, and capable to deliver high print quality combined with low printing costs, whilst integration costs will also be kept to a minimum. “We are now very committed to supporting our customers and partners in India,” announced Doug.