X-Rite and Pantone showcase innovation in colour communication

X-Rite, a global leader in colour technology, and its wholly owned subsidiary Pantone Inc, the global color authority, unveiled a complete range of colour solutions and new initiatives at drupa 2008. X-Rite showcased its complete product range on stand DO2 in Hall 5, and its Pantone products on stand E04 in Hall 9.

X-Rite’s recent acquisition of Pantone enriches the X-Rite product portfolio and positions the company as the leading provider of innovative, integrated, full spectrum solutions for colour specification, colour management and colour communication. Its solutions now serve every stage of the print production value supply chain across all media, from concept to consumer, from inspiration to production.

“We have participated in every drupa event for the past 25 years. This year is particularly significant as we have demonstrated some of the company’s greatest achievements to date, and showcased key developments resulting from the merging of the GretagMacbeth and Pantone teams into the X-Rite family” said Tom Vacchiano, X-Rite’s chief executive officer.

Other highlights included, live output of a unique drupa tradeshow keepsake product showcasing X-Rite’s real-world colour design, colour management and colour communication solutions, as well as the most current versions of the Pantone Goe System.

 Throughout the show, X-Rite and Pantone colour experts demonstrated real world colour scenarios from design and prepress to commercial and digital printing and packaging. Colour and colour QC professionals from all points of the production supply chain saw how X-Rite communicated colour across every stage of the workflow process. Demonstrations of each solution in the company’s portfolio, including design, profiling, prepress, proofing, ink formulation, QC and print, addressed specific needs for delivering globally consistent, accurate, reproducible and predictable colour output across all media types throughout the production value chain.

Reflecting the company’s ubiquitous industry presence, XRite’s colour standards, devices, software and services were also showcased on a number of other manufacturers’ and partners’ stands including Canon, EFI, Epson, Hewlett-Packard, Komori, W&H and Xerox.

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X-Rite unveils ColorMunki

X-Rite, Incorporated, the world leader in colour management and measurement technologies, along with recently acquired Pantone, Inc. the global authority on colour and provider of professional colour standards for the design industries, recently introduced ColorMunki, a breakthrough in both price and performance.

Based on X-Rite and Pantone’s deep understanding of the photo and design communities, ColorMunki solutions are the industry’s first easy-to-use, convergent technologies developed specifically to feed the artistic imagination of creative professionals – at an affordable price. Designed to meet the requirements of creatives working in a digital environment across industries, the revolutionary ColorMunki family (www.colormunki.com) ensures accurate colour from inspiration to final output in ways never before possible.

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