Global design home retailer West Elm has entered the Indian market and partnered with Reliance Brands. The venture has opened its first brick-and-mortar store in India at Jio World Drive, followed by a store at the Ambience Mall in Gurgaon, Delhi-NCR. West Elm, a Brooklyn-based retailer, is known for its modern designs for the home, offering an array of conscientiously made products including functional furniture, bedding and bath, kitchen and dining, lighting, decor, and more. Established in 2007, Reliance Brands works with global brands in the luxury to premium segment across fashion and lifestyle. West Elm’s retail expansion move in the Indian market is a new business opportunity for the signage companies whose activities involve in in-store graphics, displays and such projects & applications.