Fashion jewellery brand Voylla has set plan to expand its presence to 500 retail points by December 2019. The new stores will be primarily in tier-I and -II cities across the country. The company, which started as an online player in 2012 and ventured into offline retail in 2015, now has 240 retail points. As part of its retail expansion, the company would also be adding more ‘Dare’ outlets that cater to the men’s jewellery and accessories segment. The company is expanding its concept as well, expecting 20 per cent of its outlets to be ‘Dare’ stores. Voylla currently has two such ‘Dare’ stores in the country — Cochin and Noida. Such move of the company will bring an added business advantage for the signage companies whose activities involve in in-store graphic and branding projects.
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