Van Heusen, a brand owned by Aditya Birla Fashion and Lifestyle, is focusing on coming up with exclusive brand outlets for men’s and women’s innerwear range. The company, which is looking at a franchisee model, currently has 15 such stores across Chennai, Bengaluru, Mysore, Vijaywada, Dehradun and others, of which five are company-owned. A source from the company says the plan is to take up this exclusive outlet count to 500 in the next 3-4 years. This expansion will be primarily led by a franchise model. Such exclusive stores, which currently have a collection of men’s innerwear, loungewear and athletic wear range, are likely to come up soon in Delhi, Kolkata and other cities. The big expansion plan of the company will be an added business opportunity for the signage companies whose activities involve in in-store graphic projects.
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