Travel Retail Services (TRS), which exclusively distributes the RELAY franchise in India, has opened three new brick n’ mortar stores between August and September 2022. The new stores are housed within the domestic departure lounges of airports in Mumbai, Hyderabad, and Bangalore. Additionally, TRS has also opened a new store under its Choco Bay brand at the Bangalore airport. Currently, TRS operates 28 stores under brands like RELAY (19 stores), Choco Bay (5 stores), Mishta (2 stores), and ITC Kiosk (2 stores). Rapid retail expansion plan of TRS is a boost in the business opportunity for the signage companies engaging in in-store graphics, designs, and such applications.