The Brand Union's Splendid Creation : New Canara bank Logo
Project Scope
• Develop brand strategy
• Vision, mission and value
• Brand identity
• Brand look and feel
• Training brand custodians
Client
Canara Bank, whose legacy has been more than hundred years, has a network of more than 2600 branches spreading all over India.
Objective
Ray+Keshavan/The Brand Union’s team is extremely passionate and committed to design the new logo of Canara Bank. Designing of a brand new logo signifi es a strategy that allows the bank start projecting a perfect contemporary image, which is better aligned to the needs of stakeholders. Far from cosmetic
Concepts behind
Before
Design solution : The new Canara Bank logo is based on the idea of a bond signifying the close ties between the bank and its stakeholders, including customers, employees, investors, institutions and society at large. The two seamlessly connected links in the logo captures the essence of this partnership. This simple and memorable symbol can be easily recalled and decoded by the bank’s 31 million customers through its nationwide network.
After
The colour palette and typography have been carefully chosen. The rich blue represents stability, scale and depth. And it generates contrast with the accent of bright yellow colour evoking optimism, warmth and energy. As the logotype has been hand crafted, its classic, serif letterforms communicate heritage and stature.
G(old)en past
Old and disappeared faces of Canara Bank branches
New look
Canara Bank head offi ce wearing impressive grand look with the new ‘logo’
The Brand Union
Spreading across the world with 21 offi ces, The Brand Union is a worldclass brand agency providing deep-seated commitment to becoming masters of the art and science of brand building. Ray+Keshavan, founded as India’s premier branding consultancy, is now part of The Brand Union. Its portfolio includes service brands like Airtel, Infosys and several private and public sector banks.
From branding fl agship products for Unilever and SAB Miller to developing identities for India’s new airports, creating a global herbal brand like Himalaya to launching a media conglomerate like Network 18, the brand agency enjoys the diversity of work.
Located in Bangalore, Ray+Keshavan has 30 designers, strategists and researchers working in a 150-year-old heritage building whose sloping, tiled roof and slatted, wooden fl oors have been carefully preserved. From the wall papered with 1960s fi lm posters to the little dining room on the terrace, the offi ce is full of interesting, inspiring spaces.