Tata's Croma to growth on pushing products and presence    

The retailer currently sells 30-odd products under the Croma name — such as wine coolers, handy vacuum cleaners, bag-less vaccum cleaners, bendable massagers — which are 10 to 15 per cent cheaper than national brands. With the launch of these new products, Coma stores will get a new facelift and it would be a new prospect to exploit for signage suppliers and in-store media companies.