Stunning halo effect for Clinique billboards

To help launch the new dramatically different moisturising lotion+, Clinique’s first ever OOH billboard campaign features two innovatively lit billboards that demonstrate the glow the product can deliver its users. To support Clinique’s largest product launch since its inception in Australia 40 years ago, oOh!’s in-house design experts and production team developed a halo effect around the bottle on the billboard creative, to give the appearance of light radiating from the bottle day and night.

The effect was created by mounting a 2D extension of the bottle over the top of the existing billboard and back lighting it using LED lights. The light radiates from beneath the bottle extension and out to the sides to give the impression of a halo. The Clinique Halo billboards will be hard to miss with over 2.8 million contacts viewing the landmark sites of Taylor Square, Darlinghurst in Sydney and the Chapel St & Toorak Rd intersection in Melbourne day and night.