s.Oliver mulls to have total 77 outlets

German premium fashion and lifestyle brand s. Oliver has planned to invest around Rs 47 crore by 2012 to have a total of 77 outlets and shop-in-shops across India. The company, which is present in India under a 50:50 joint venture with Orient Craft, also plans to introduce a range of high-end accessories in multi-brand chains as it aims to be the largest premium segment brand in the country in six years. s. Oliver sells apparels and accessories and competes with the likes of Van Heusen and Louis Phillipe. The move will undoubtedly grand a brand new opportunity to signage suppliers and in-store media companies.