Sloggi enters Indian market to open 10 outlets by 2022

International bodywear brand Sloggi has forayed into the Indian market and plans to expand its retail presence through franchise partner Solar Group. Sloggi, a brand from the house of Swiss undergarment maker Triumph International, eyes to achieve 10 percent market share in the next two years. It has plans to open 10 stores pan India by 2022. As per its strategy, it will focus on tier-ii cities along with key metros. Sloggi will open its stores in Navi Mumbai and Pune between October and December this year, with the support of its franchisee partner Solar Group. Sloggi’s foray into the Indian market and unveiling of new stores in the country will bring a fresh business opportunity for the signage companies which engage in in-store branding, graphics and such projects.

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