Skechers plans for store expansion, aiming to become Rs 1000-crore brand in India

International footwear major Skechers is aiming to become Rs 1,000 crore brand in the next 5 years in India. The growth will be fuelled by rapid store expansion, new category launches and starting manufacturing in the country. The company clocked Rs 220 crore in revenues in the last calendar year, and now is expecting to increase its revenue to Rs 500 crore by year end. By end of 2020 or early 2021, Skechers is planning to have 400-500 stores operational in India. At the moment the company has 113 stores operation. Most of the new stores will come up in tier II cities. This big expansion plan of Skechers is a big opportunity for signage companies whose activities involve in on-store graphics and branding projects.