Senco Gold to invest big on retail network expansion

Senco Gold, a Rs 1,200-cr private jewellery retail chain, plans to spend around Rs 350 crore to expand its retail network. In order to fund this, the company has relied on Rs 100 crore private equity investment, which would be made to add around 42 outlets pan-India in the next three years. Senco, which sells designer jewellery, has adopted the franchise model also for growth. Half of the company’s current 58 retail outlets are owned by the company and the rest are franchise assets. Such plan of the company towards big expansion move will give signage companies a big business opportunity in which fresh projects on branding, in-shop displays, designs, graphics could be unfolded.