Roland users celebrate their crafts at 2018 British Sign Awards

The British Sign Awards this year proved an eventful one for Roland DG. Organised by the British Sign and Graphics Association (BSGA), the awards aims to recognise innovation and excellence in the field of sign-making. The gala awards ceremony was recently held at the Athena Centre in Leicester. Along with representatives from the Roland team, the printer manufacturer also invited some Roland users to see how their craft is celebrated. Among the winners were members of the Mission Motorsport team, a charity that exists to help injured ex-servicemen ‘race, retrain and recover’ by getting involved with all aspects of motorsport, from engineering to vehicle livery.

Besides being nominated for the 2018 Vehicle Graphics of the Year award, their now-famous ‘Poppy Car’ was on display in front of the Athena. The Jaguar F-Type SVR was wrapped with a reflective vinyl featuring a poppy design that incorporates the words of John McCrae’s Poem ‘In Flanders Fields’. This was all made possible using Roland TrueVIS SG-540 printer. Roland were also joined by Joe McNamara, Head of Graphics for Renault Sport Formula One Team and Alex Liggett, owner of The Vinyl Guys. Although the businesses differ in terms of size, they both benefit from the capabilities of Roland’s TrueVIS range of printer/cutters, allowing them to create vehicle graphics, signage and promotional material with equal ease. Roland DG also sponsored the 2018 Young Signmaker of the Year award, which went to Marc Kisko of Reade Signs in Aldershot.