Reliance Retail launches new Freshpik experiential food store

Marking its foray into ultra-premium grocery segment in India, Reliance Retail has launched a new experiential gourmet food store—Freshpik. The first store has come up at the Jio World Drive in Bandra-Kurla Complex, Mumbai. The Freshpik store will offer staples, fruits and vegetables—with sections curated for exotic and organic varieties and live micro-greens apart from essential ingredients for international cuisines such as Italian, Thai, Japanese, and Korean. It will also offer breads, artisanal cheese, ice creams, frozen desserts and chocolates from local and international producers. Opening of such flagship Freshpik store will bring fresh business opportunity for the signage companies engaging in-store graphic, branding and related projects