Reebok to propose DIPP for setting up fully-owned flagship stores

Reebok India, owned by German sportswear major Adidas, is now set to submit an application to the Department of Industrial Policy & Promotion (DIPP) for setting up fully-owned flagship stores in the country. The application is expected to be made within this year. Adidas bought the US-based Reebok in 2006. Parent company Adidas received clearances for setting up 100 per cent company-owned stores in the country. But, this does not include Reebok. Adidas plans to open large stores in India, 2017 onwards, like it has in other major markets. This move is an added business advantage for the signage companies whose activities involve into in-shop branding, designing, displays and such jobs.