Realme eyes offline retail expansion in India with Gujarat in focus

Smartphone brands are expanding their retail footprint in India. Realme is one of them as the company said that it is investing heavily in its exclusive showrooms, as a brand, to enhance its tech lifestyle imagery to fuel technology adoption even in rural parts of the country, where real growth is happening. The company has unveiled flagship store in Gujarat and planning to magnify retail presence in the state. Since 2020, realme always makes sure that offline inventory in mainline stores is aligned with online channels during product launches. Such offline retail expansion plan of the smartphone major is a big business opportunity for the signage companies whose activities involve in in-store graphic, branding and such tasks. On other side, realme will concentrate on 5G as a key growth driver this year.