PVR eyes merged theatre business

Mumbai’s Inox Leisure and Reliance MediaWorks, the erstwhile Fame multiplex has now been relaunched by PVR (which took on the lease) as one of its ECX (enhanced cinema experience) theatres. Kitted with screens with 2K digital projections, 7.1 Dolby digital surround sound, 3-D enabled screens with JBL’s four-way speakers, and with foyers done up in Noce travertine natural stone and PVR’s signature black and gold scheme, it promises to be a favoured destination for movie premieres and screenings, given its location at the heart of Andheri West frequented by people from both the big and small screen industries. Such change would bring in an added advantage to the business of signage players engaging in fabrication, branding and other related signage jobs in the segment.