Peps opens two experience centers in Delhi
Peps Industries Pvt. Ltd, makers of India’s top-selling spring mattress, has opened its 136th and 137th brand-exclusive stores – the Peps Great Sleep Store (GSS) in Delhi. The two stores are located in Rohini and Dwarka for D2C business. These will be the first exclusive experience centers in the Delhi-NCR market. The stores will feature Peps’ entire product portfolio and will cater to all price points. Peps is aiming to enable an experiential mattress—buying experience through these stores. Vibrancy in the retail domain with the increase of retail footprints of leading retail players is a new business opportunity for the signage companies whose activities involve in in-store branding and graphic applications.