Pepperfry to expand retail network and double offline studios

Home and furniture products marketplace Pepperfry is expanding its house brands portfolio and retail network. It expects to double the offline studio base from 32 now to over 70 by March 2019. The company, which closed FY 2017 with a turnover of about Rs 1,000 crore, aims to be a Rs 6,500 crore company by 2020 with its Housebrands contributing about a half of this projected business. Pepperfry has over the years built a chain of 32 studios and plans to take this up to 70 by March 2019, more than doubling the number. The expansion would be led by franchise model. Such expansion move of the company will bring a fresh business opportunity for the signage companies whose activities involve in in-store branding and graphic projects.