Pee Safe, one of India’s leading hygiene and wellness brands, has unveiled its first store in Bhubaneshwar. Located in Sai Anandam Complex in Khordha, Orissa, the store is the brand’s first FOFO outlet in Orissa. Bhubaneshwar is an important market for Pee Safe given the fact that it is a central location in Orissa and also houses many malls and other commercial centers – as also the fact that it is the capital city. Pee Safe’s products are currently available in modern trade, general stores, airports, and organized stores across 40+ cities. The brand currently has three offline stores in Gurugram, Ahmedabad and Bengaluru. The brand is looking at expanding its presence pan India with 50 offline stores in the months ahead. Such aggressive expansion plan of Pee Safe is a new business opportunity for the signage companies whose activities involve in in-store graphic and related projects.