oOh!media has signed an exclusive multi-year partnership with Rupert Murdoch’s News Corp (Australia) to deliver customised content for audiences across oOh!’s national digital Out of Home network. According to a media release from oOh!media, leveraging the market leading national scale of oOh!’s thousands of digital screens in metropolitan and regional locations, News Corp mastheads news.com.au, The Australian, Herald Sun and The Daily Telegraph will produce bespoke, localised and contextually relevant breaking and general interest news, lifestyle, sport and business articles, alongside exclusively created video content designed to increase consumer engagement with oOh! screens.
Commencing from October, compelling editorial content from each publication will for the first time be rolled out in rotation with advertising across oOh!’s Road, Street Furniture and Retail networks, in addition to the existing Cafe, Fly, Office, Study and Venue environments, on a seven day a week news cycle with an estimated reach of 15.5 million people each month. This is the first step in expanding the company’s content programme and in coming months they will be rolling out a number of industry-first initiatives, further extending the value exchange oOh! has with audiences and advertisers.