OOH records 19 percent increase in 2010

Out-of-Home industry ended the year posting a healthy 19 percent increase on net revenue year-to-date of US$77 million, up from US$400 million in 2009 to US$477 million in 2010. Net revenue for the last quarter, September to December was up by 18 percent, US$149 million compared to US$126 million in 2009. These buoyant revenue results add to the strong year experienced by the industry.

In February 2010 it launched its Audience Measurement System MOVE (Measurement of Outdoor Visibility and Exposure) providing accountability and transparency to advertisers. In September the industry also launched a major econometric research project, OUTSMART, which proved the medium’s ability to deliver outstanding Return on Investment. The 19 percent growth in 2010 represents not just the recovery from Global Financial Crisis; it also represents market growth of 5 percent when compared to 2008 figures.