OOH Media forays into healthcare zone

Boosting up its area of operations, Out of Home Media (OOH Media) has entered into the healthcare and pharmaceutical segment. The company has tied up with leading hospitals in five cities, viz. Mumbai, Delhi, Kolkata, Lucknow and Bangalore and installed over 200 screens at prime locations inside the hospitals.

To name the leading hospitals that OOH Media has tied up with include Wockhardt, Bombay Hospital, Global Hospital, Batra Hospital, RTIIS, Asian Heart Institute and others in the first phase of its healthcare segment expansion approach. The screens installed in these hospitals will run both commercial and non-commercial vignettes in terms of content. In addition to this, health issues will also be addressed to provide visitors with required information on healthcare.

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