OOH gets on new high worldwide

Out-of-Home (OOH) segment of the signage industry has ventured no further than its own backyard with the launch of its new campaign promoting lesser known facts about Outdoor advertising, with the tag “Outdoor advertising funds lots of good stuff.” OOH is the only media that gives back to the community in this way, subsidising public amenities, including bus shelters, public toilets, park benches and transit infrastructure, as well as contributing to council fees and superannuation.

The campaign launched on 31 December across OMA member inventory in the country like Australia included APN Outdoor, Bishopp, Executive Channel, goa , iOM, JCDecaux, Metrospace, oOh! Media, Paradise and ROVA. Over 600 ad faces would market across the ACT, New South Wales, Queensland, South Australia and Victoria. In fact, OOH gives back to the community in many ways that people are unaware of, so it was fundamental that has found an engaging way to bring these messages to life. The happy and likeable billboard characters deliver the message with charm and humility.