New HP Latex 1500 installed at Directions Retail Projects

Directions Retails Projects, a Delhi-based high-end signage solution provider with state-of-the-art infrastructure in Patparganj Industrial Area, has recently upgraded its machine portfolio with the installation of an HP Latex 1500 supplied by Insight Print Communication. This 3.2-m HP Latex water-based technology printer is capable to run 480 sq ft/hr for indoor graphics and 800 sq ft/hr for outdoor, and it can also deliver vivid textiles quickly upto 260 sq ft/hr. Designed perfectly for back-to-back printing, HP Latex 1500 prints roll-to-roll unattended, delivering up to 150 sq m PVC banner. In a brief chat with SignNews, Amit Jain, director, Directions Retail Projects, says they are quite overwhelmed with the advanced features of HP Latex 1500, mentioning that the printer is fully competent in printing double-sided backlit applications with the optional double-sided day night kit. He adds, “We handle a gamut of in-store branding and graphic projects; so, the adoption of this robust HP Latex 1500 has helped us in boosting quality in our print job to a new high.”

Established in the year 2000, Directions Retail Projects handles graphic art/signage projects of all kinds, converting every design into something more unconventional and extraordinary outputs. The company boasts a team of well-experienced 70 professionals who could meet the need of the customers to the fullest satisfactory level. Having been closely working for leading mobile companies, Directions Retail Projects is popular among a league of clients in corporate domain. Airtel, LAVA, Vodafone, Reliance Mobile, to mention a few, are some of the company’s major customers from the mobile sector. Directions Retails Projects handles all sorts of signage/display projects, which consist of glow signs, steel and acrylic letters, sun-board dispensers, among others, produced uniquely standing out of ordinaries. Behind all competencies of Direction Retail Projects is its infrastructure that could hold any signage projects, either it could be of indoor or outdoor application. In this, the recent addition of HP Latex 1500 into the machine portfolio is a new prowess of the company.