Metro Cash & Carry opens first wholesale centre in Surat

German retail major Metro Cash & Carry announces the opening up of a new wholesale distribution centre in Surat, the first in Gujarat. The wholesaler has assured lowest possible price across branded grocery and non-food products in the the city. Surat is among the most savvy and competitive markets in the country, and the company’s price guarantee reflects their confidence that local traders and businesses will find the right products at the right prices at Metro, according to a source from the company. Metro, which first forayed into the Indian market in 2003, had since then established 19 wholesale outlets in 12 cities across the country. Now that retail is gearing up to open centers across major cities, signage companies engaging in in-shop branding, designs, displays and such tasks will get a new business opportunity through such fresh development in the sector.