Media Expo New Delhi 2021 reunites signage & graphic arts fraternity for first time in post-lockdown
After a long hiatus of physical exhibitions, Messe Frankfurt India returns with its first-ever in-person exhibition in New Delhi. Held in India Expo Mart, Greater Noida, Delhi-NCR, the 47th edition of Media Expo opens today, welcoming top decision makers from the marketing, advertising, signage and OOH industry. The trade fair strongly supports industry reconnection and business recovery by providing product sourcing and business networking opportunities to the industry. Media Expo New Delhi 2021 has emerged as a crucial business avenue for the physical advertising fraternity with 89 exhibitors under its belt.
Starting the three-day spree of sourcing and business networking, the trade fair was inaugurated by a hot of industry leaders, viz. Sunil Jain, President, Delhi Printers Association (DPA); Kamal Chopra, President, World Printing Communication Forum (WPCF); Vinod Vittoba, Director, Association for PRINT Technologies (formerly NPES); Shailesh Mehta, Managing Director, Mehta Cad Cam; Vitesh K Sharma, Country Manager, Large-Format Business, India Market, HP Inc; Rajiv Kalra, Director, Satyam Acrylic Plastics Pvt Ltd; Winston Pereira, General Manager, Messe Frankfurt Trade Fairs India Pvt Ltd, among others.
Commenting on the anticipated return of Media Expo, Vinod Vittoba remarked, “Attending a physical event after a gap of almost 3 years is like a breath of fresh air. Media Expo New Delhi brought back the most essential element of our lives which is – human connect. It has given the industry a fertile platform to talk, bond, discuss, strategize and feel reality once again; which was severely missed. More than anything, it gives hope that very soon, exciting things are coming our way.”
Kamal Chopra, President, World Printing Communication Forum (WPCF), spoke about the resilience of the print ad industry. “Times are changing and along with it the print technology is evolving. Even in past, printing industry has survived many drastic phases and it will definitely survive the current phase and continue to grow along with digitisation.”
Media Expo New Delhi’s resurrection of face-to-face exhibition, Raj Manek, Executive Director and Board Member, Messe Frankfurt Asia Holdings Ltd, said, “Extremely delighted to be a part of a physical exhibition after such a long time. The return of face-to-face exhibitions is quite a major event as it not only signifies the revival of the exhibition industry, but also plays a huge role in supply chain development of local businesses and contributes to the overall economic growth of India. Through Media Expo New Delhi 2021, Messe Frankfurt India aims to deliver strong value to the advertising segment by providing a perfect avenue for product sourcing, networking and knowledge sharing.”
Key exhibitors at the show include Arrow Digital, Colorjet, HP India, Mehta Cad Cam, Mimaki, Monotech, Rextone, Orafol, Silicon Infotech, Timex Bond, among others which have put their latest product developments on display for the event. Top innovations from the show floor of Media Expo New Delhi 2021 showcase a wide variety of products and cutting edge technology in OOH advertising, such as the following:
- Launch of new 4th Generation HP Latex Printers by HP India.
- Vulcan Prime by Colorjet provides ultra-high quality printing up to 2400 dpi and its UV curing technology ensures immediate drying, saving up to 90 percent of the production time.
- Canon Colorado Series powered by UVgel technology, and EFI Pro 16h LED UV Hybrid Printer by Arrow Digital
- ATOMIC and CYCLONE series of LED curable inks for wide format applications by Kao.
- DURAWALL a digitally printable wall media by Duracoat serves as an alternative for hand painted bills on masonry walls is water activated and made from locally available raw materials.
- i-Jet by True Colors Solutions & Technologies India Pvt Ltd is an advanced solvent printer with Japanese technology and intelligent print head control system.
- Polyfix Combo Kit and Polyfix Non-whitening Instant Glue by Benson Polymers Ltd.
- Launch of high-quality Skycut Cutting Plotters by Skycut, used for precise cutting of stickers, labels, vinyl, etc
Vitesh Sharma, Country Manager, Large Format Production Business, HP India, said that there could not have been a better platform than Media Expo to display the company’s newly launched 4th generation Latex printers, for the first time in India. It is really exciting to have our first-physical interaction with our industry partners, customers and ‘who’s who’ of the industry after a long time.”
Apart from the innovations on its buzzing show floors, the trade fair has become a centre-place for business networking and invaluable exchanges with industry peers and professionals converging from all across the country for the first-time after the pandemic induced lockdown.
Marking the return of Messe Frankfurt India’s physical exhibitions, Media Expo New Delhi 2021 is equipped to provide a safe and secure platform for product sourcing and B2B engagements, which it will continue to deliver throughout its two outstanding days.