McDonald’s West and South India’s master franchisee Hardcastle Restaurants is planning to add 25-30 outlets this year, which will be a combination of regular McDonald outlets and the high-end ‘Experience of the Future’ restaurant. An investment of Rs 00 crore will go into launching new outlets in the West and South and refurbishing existing ones. There are currently 10 ‘Experience of the Future’ outlets, which are heavy on technology with service and looks of international standards — five each in Bengaluru and Mumbai. Opening of such high-end outlets in the region will be an added business advantage for the signage companies whose activities involve in in-store branding, graphics and such activities.
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