Massivit 1800 3D printed larger-than-life 3D sport accessories at Ski Deal Week in Italy

The world of large-format 3D printing and winter sports merged at the recent annual Ski Deal Week held from March 17-24 at Sella Ronda in Italy. As the event attracted festival-goers of all age groups, the organisers wanted to inject new levels of creativity and interactive entertainment to boost customers’ engagement with the brand. This saw Ski Deal enlist the help of two European large-format print providers – Italian advertising agency SismaItalia, and French-based METROPOLE, in partnership with Marie 3D – to produce a range of larger-than-life 3D printed winter sport accessories, using Massivit 1800 3D printers.

The 3D models that the companies produced consisted of a pair of oversized goggles, a helmet, a full-size snowboard, and the main attraction – a gigantic ski boot – which featured prominently on social media after hundreds of visitors chose to climb inside for a selfie or two! Measuring 7.2×7.5ft, the realistic ski boot comprised two pieces and was produced within just 38 hours. Once the gloss finish was applied, the lifelike boot was ready to be transported by cable car to its final destination – 3000m above the ground level, to steal the limelight.